We had previously produced six very successful “Caple Chef” magazines which had been well received by distributors and customers alike. Our brief this time was to develop the magazine concept to create a more lifestyle format.

Art Direction
Copywriting
Photography

60,000+

products online and in-store

52

page magazine

800+

retail locations

The result was Design + Living. A fully populated 52 page magazine. As well as the expected Caple product profile, it included kitchen design, explanations of the latest in appliance technology and feature article from Josh Eggleton, the Caple Brand Ambassador and Jane Devonshire a previous MasterChef winner. 30 000 copies where distributed via trade magazines as an insert with a further 20 000 going out through kitchen showrooms and distributors.

Features covered everything from design, style and technology to product and food: The Caple Magazine had come of age.