Targeting CFOs our brief was to develop a strategy to simplify the communication of what is a quite complex product offering, particularly for those with less of a technical background.

Branding
Graphic Design

The key was to focus on the financial benefits and well as improved control  and connectivity.

As part of that strategy we developed a clear and concise infographic that laid out in 5 easy sections the benefits of improved connectivity with plenty of numbers and percentages to satisfy the CFO’s analytical minds.